Blenders Pride introduces its new brand ambassador in a captivating new campaign film.

The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.

 Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. I love that the campaignnot only encourages people to take pride in being their authentic self, but also connectswith so many different aspects of my life.”

Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”