Dettol Intense Cool’s new ad campaign is about keeping you up to 5°C cooler

As a part of this 360- degree campaign, Dettol has launched a new TVC showcasing Dettol Intense Cool soap’s up to 5°C cooler USP.  The brand has also partnered with Indian Premier League Team - Rajasthan Royals as their official cooldown partner for IPL 2022. In addition, Dettol Cool is launching a social media campaign #ShowerCooler.

 Commenting on the new campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “Summer this year is exceptionally hot, and we understand that a lot of our consumers are facing a tough time facing the heat. Our product Dettol Intense Cool, along with its trusted germ protection assurance offers a new unique proposition- feel up to 5°C cooler. Through our campaign- #ShowerCooler, we are looking to reach out to our consumers who are looking for the perfect product leaving them feeling a lot cooler post a shower with Dettol’s Intense Cool soap. In addition, our partnership with Rajasthan Royals as their ‘Cooldown’ partners is ensuring that we reach a wider audience segment with an engaging and entertaining twist.

Dettol Intense Cool bar soap combines Dettol’s trusted germ protection with 2X Menthol and a refreshing fragrance to give you odour protection with every wash and leaves your skin feeling fresh. It is currently available on a promotional offer (Buy 3 Get 1 Free) and comes in 75g and 125g sizes priced at Rs.135 and Rs.225 respectively for a pack of 4 soaps. It is available at all grocery stores, department stores, pharmacies and leading e-commerce websites.