Maruti Suzuki associates with the National Cadet Corps (NCC) for a 21-day rally across the Northeast Region with Jimny and Grand Vitara

The ceremonial flag-off for this rally today was graced by the Hon’ble Chief Minister of Meghalaya, Shri Conrad K. Sangma, accompanied by senior management from Maruti Suzuki, the Director General of NCC, and the Director General Assam Rifles from GOC 101 Area.

A team of 18 dedicated NCC officers and 76 cadets will steer the course, navigating over 3,500 kilometers, driving 7 Maruti Suzuki Jimnys and 5 flagship Grand Vitara SUVs. The rally will traverse several Northeastern states, including Assam, Tripura, Mizoram, Nagaland, Arunachal Pradesh, Meghalaya and will conclude on November 26th, 2023, in Guwahati.

Speaking on the momentous association with NCC, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “Maruti Suzuki is honoured to associate with the NCC for this rally. As this journey unfolds with the SUV companions from Maruti Suzuki – Jimny and Grand Vitara, I would like to wish each and every one who is a part of this journey the best. I am certain that our SUVs, designed to take on treacherous tracks with ease and finesse, will turn this expedition into an exhilarating experience.”

L to R: Col. Amar Singh, NER Directorate, Mr. Metbah Lyngdoh, CEO, Rani Motors – Shillong, Meghalaya, Major General Gagan Deep, ADG, NER, DTE, NCC, Mr. Conrad Sangma, Chief Minister, Meghalaya, Col. Sanjeev Kumar, NER Directorate, Mr. Ram Suresh Akella, Executive Officer, Marketing, Maruti Suzuki India Limited, Mr. Vishal Amla, General Manager, Maruti Suzuki India Limited and Brigadier Vijayant Mahadik, NER Directorate with the NCC cadets.

Throughout the journey, the convoy will pause along the route engaging with students from 277 schools, 151 colleges situated in 44 districts, attending different cultural events. Along the way, NCC cadets will also engage directly with local youth, immersing themselves in the wealth of social heritage, promoting the importance of cultural exchange amongst different people from diverse regions.