Thursday 28th of October 2021

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Reckitt’s flagship Dettol Banega Swasth India campaign aims to triple its Social Impact by 2026

 Chennai,FASTMAIL - Reckitt, world’s leading consumer Health and Hygiene Company with its flagship campaign Dettol Banega Swasth India, announced its journey ahead from Swasth Bharat to Sampann Bharat at a mega event in Mumbai. Laxman Narasimhan, Global CEO-Reckitt, Amitabh Bachchan, BSI-Campaign Ambassador and numerous dignitaries, celebrities and Ministers encouraged Indians towards creating a healthier planet, a healthier future with the event’s theme- ‘One Health, One Planet, One Future’.

 

 BSI has committed to tripling its impact by directly reaching out to nearly 47 million people by 2026. The campaign aims to reach 100% primary schools in India with its Dettol Hygiene Curriculum program.

Talking about the initiative, Campaign Ambassador Mr. Amitabh Bachchan, said, “Health is the key to our future, to building a prosperous India, only a Swasth Bharat can be a Sampann Bharat. We need programs like Banega Swasth India to work towards good hygiene, good nutrition, sound science, clean and green environment and more affordable access to healthcare for all and especially, how we all come together to help each other- bring social equity and justice to our most vulnerable and indigenous populations. Leave No One Behind.”

 

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