Unacademy launches ‘Meri Pehli Academy’ campaign to commemorate motherhood

 Conceptualised by Ogilvy, the film showcases the story of a young student - Bulbul, who is moving to a new city to live alone. It highlights how her mother has come along to help her set up the place, guiding her to do things on her own, testing and mentoring her to live her life independently. The heartfelt appreciation soon turns into a deeper realisation, as Bulbul begins to see her mother as her first academy. An institution that had an answer to the silliest of doubts and taught her how to convert hurdles into opportunities, to juggle with every struggle.

The film outlines several instances which reinforce the subconscious learnings from the mother. When the mother asks Bulbul to make ‘chai’ - Bulbul learns the whereabouts of items in the kitchen and it is a metaphor for learning how to fend for yourself. When Bulbul starts unpacking her room, her mother hands her the box opener, highlighting how she is equipping Bulbul to start the new journey. From calling out for her as a knee jerk reaction, when her cupboard breaks to being dependent on her for something as small as a faulty TV remote, the film at every juncture establishes how mother figures have always been the pillar of strength and learning for their kids.

“A mother is our first teacher and our first school. From learning our first lessons from her, we also learn valuable life lessons. A mother is the foundation to a child's being, her/his pillar of strength. The role that a mother plays in a child’s life, can’t be paralleled by any other human relationship. This was the genesis of the wonderful idea of the film:Maa- #MeriPehliAcademy." said Puneet Kapoor, Chief Creative Officer, Ogilvy South.