IDFC FIRST Bank in association with HPCL and RuPay launch a Co-Branded Fuel Credit Card

Mumbai, Apr 3, (Fast Mail News):-- In an endeavour to offer the best services to customers, IDFC FIRST Bank and HPCL have partnered to launcha co-branded fuel credit card on the RuPay platform.Available in two variants – FIRST Power and FIRST Power+,this card is designed not only to give consumers more savingson their mobility and utilityspends, butalso offers a host of powerful privileges to address their lifestyle needs.

IDFC FIRST Bank is a new-age private sector bank in India that prioritises customer-centricity and aims to provide a seamless banking experience to its customers by leveraging technology-backed innovative solutions just like HPCL, that has always had a strong focus on adding value to customer’s life. Through this credit card partnership, both IDFC FIRST Bank and HPCL aim to bring in extra savings on consumers’ mobility needs, utility needs and everyday expenses.

IDFC FIRST Bank will issue the FIRST Power and FIRST Power+ Credit Cardsthrough its website, app, at select IDFC FIRST Bank branches, and select HPCL pumps/locations. With smart and simple digitial onboarding solutions, consumers can apply for this card from anywhere.

The sentiment resonated with what HPCL Executive Director - Retail, Sandeep Maheshwari said, “At HPCL, we understand the importance of providing our customers with convenient and seamless experiences. That's why we're proud to announce our partnership with IDFC FIRST Bank to launch our co-branded Credit Card. This Card is the result of a shared vision to bring innovative and valuable financial solutions to our customers. We believe that this Card will revolutionise the way our customers spend on their mobility needs and manage their finances, and we can't wait to see the positive impact it will have on their lives. Customer can enjoy the unique benefits of this card for their fuel purchases made through HP Pay app at 20,000 plus HPCL retail outlets spread across the country. Let's fill up our tanks and our wallets, and make every journey a memorable one.”

Adding to the excitement surrounding the launch, Praveena Rai, COO, NPCI said, “At RuPay, we are always at the forefront of delivering cutting-edge payment solutions that make life easier for our customers. Today, we are proud to be a part of the launch of a co-branded Credit Card between HPCL and IDFC FIRST Bank. This partnership brings together three of the most trusted names in their respective industries to provide customers with a seamless and convenient payment experience. RuPay is proud to be the backbone of this innovative solution.”