Amitabh Bachchan’s ‘India’s Pride, My Pride’ campaign for VKC Pride rings in freshness

In this VKC Pride film, the legend comes straight to the camera and speaks directly to his audience giving a feeling that he is sharing a soulful secret that is close to his heart to the viewer. The tight cuts and the extreme close-ups bring this perspective of storytelling alive in a very simple way. It’s a heart-to-heart rendering. The story itself is Amitabh Bachchan’s story on work and his detailed views on hard work – his belief system and the reasons for his hard work. And the legend connects well to the brand because the brand’s views on hard work is just the same as his. To inspire the Indian Footwear industry to compete on a global scale the legend of Indian cinema Sri.  Amitabh Bachchan’s first-ever film in the footwear industry has been launched on BBC and CNN.

VKC Pride campaign film, ‘India’s Pride. My Pride.’ is unique in many ways. Unlike most celebrity brand films, the VKC Pride campaign film chose not to use the celebrity as a character in a story. Amitabh Bachchan appears as Amitabh Bachchan himself in familiar clothes he usually wears and not as part of any other situational storyline or as a fictional character to fit into the brand feel.

“This VKC Pride film will be close to my heart forever as it will inspire the people of India to ‘Celebrate Hard Work’ and contribute to their progress and India’s progress as well. I am proud to share VKC Pride’s value systems to the world which is very close to things I hold deep in my heart,” said the legend of Indian cinema, Sri Amitabh Bachchan.

The legend of Indian cinema Sri. Amitabh Bachchan is not new to creating history in the different avatars he chooses to be in from time to time. The uncanny eye in choosing his professional body of work has contributed immensely to the making of this legend. By agreeing to be the Brand Ambassador for the first time for any brand in the footwear industry in his long career spanning over 50 years itself, the VKC Pride endorsement was building expectations for creating a new magic in his own dimensions of legendary work. The VKC Pride film ‘India’s Pride. My Pride.’ has turned this expectation into reality. It is a great attempt to inspire the people of India to work hard and contribute to the nation during the pandemic times.