Follow Us

Breaking News

TO THE NEW partners with Vionlabs to transform content discovery and recommendations

New Delhi, Apr 3, (Fast Mail News):-- TO THE NEW, a digital transformation and product engineering company headquartered in Singapore, and Vionlabs, a leading AI technology provider in video UX optimization, have entered into a strategic partnership to improve customer experience through mood-based content discovery.

 

TO THE NEW and Vionlabs today announced a technology integration that uses AI-based analysis of video files to dramatically increase viewer engagement and satisfaction, as well as ad monetization by OTT providers. This partnership brings together TO THE NEW’s innovative streaming solutions and Vionlabs Cognitive AI solutions to improve the digital & technical capabilities and innovation ecosystem in OTT services. This would enable offering personalized content discovery, based on the emotions each content category invokes, to the subscribers.

 

TO THE NEW’s VideoReady is a rich, flexible, and extendable solution for branded OTT platforms that is built on four pillars of speed, flexibility, experience, and monetization. VideoReady provides end-to-end OTT solutions with full ownership for launching and running OTT services that deliver to their business and consumer needs.

 

Manish Sinha, Vice President & Business Head - OTT Solutions & Services at TO THE NEW, comments on this partnership, “Personalized content wins over the audience. VideoReady, our in-house solution for OTT platforms, offers a rich, intuitive, and omnichannel experience to viewers across platforms backed by a strong recommendation engine. If the metadata optimization is done right, any OTT platform can elevate the content discovery experience. This is exactly what our partnership with VionLabs foster. It enables us to deliver an outstanding user experience by adding a unique category of content categorization and recommendation based on new age factors like consumer moods & interests. This all combined makes it a smooth & faster journey for the user to search, find and Experience something interesting to watch.”

 

Vionlabs’ first-of-its-kind Cognitive AI video-audio platform, Fingerprint+, analyzes consumer mood and long-format video-audio files to produce high-quality metadata needed to determine the emotional impact of content.

 

“Keeping the content discovery experience smooth and highly relevant can do wonders for user engagement and retention for streaming platforms. Combining TO THE NEW’s innovative OTT Solutions and Vionlabs proprietary AI platform will bring content discovery to the next level,  help decrease the churn, and also benefit the content ROI”, comments Cecilie Chen, COO and Head of Partnerships at Vionlabs.

Related Business News

JSP Observes Debasnana Purnima at Devbhoomi, Jindal Nagar

 ANGUL: Devotees from Jindal Nagar and nearby villages joined today with Adya Sebak Sri. Naveen Jindal, Chairman Jindal Steel & Power and  Member of Parliament from Kurukshetra, Haryana, and Adya Sebika Smt. Shallu Jindal to witness the Debasnana Purnima rituals of Lord Jagannath, Lord....

Food prices soar upto 65% in one year: Jairam Ramesh

 NEW DELHI: Congress leader Jairam Ramesh has cornered the Modi government at the centre on 65% rise in prices of food items including onion and potato in the country within a year. Sharing a newspaper headline on inflation on his X handle, Jairam Ramesh wrote, "Whatever  left is infl....

Jindal Steel & Power Observes 10th International Day of Yoga

 ANGUL: Jindal Steel & Power (JSP) and its social arm, JSP Foundation, observed the 10th International Day of Yoga at its plant premises and surrounding villages. A large number of yoga enthusiasts participated in the yoga camps held at various locations, engaging in yogic exercises. At the....

Tata Steel Meramandali Celebrates International Day of Yoga

 Meramandali, June 21, 2024: Tata Steel Meramandali (TSM) celebrated International Yoga Day with enthusiasm in the plant and among the community in nearby villages. Tata Steel Foundation (TSF) organised events with adolescents in various AnganwadiCenters (AWCs) and schools of Odapada Block, in ....

Tata Steel and ICAR-NRRI Collaborate to improve soil in Odisha with Basic Oxygen Furnace (LD) Slag and Fly Ash

 To be implemented in Dhenkanal, Angul and Jajpur districts BHUBANESWAR: Tata Steel, has joined hands with the Government of Odisha to implement a sustainable agricultural initiative in the state. The collaboration aims to utilize industrial waste, such as basic oxygen furnace (LD) slag a....

Links
Contact
Editor :
Jagadananda Pradhan
Email :
fastmail@yahoo.com
For Ads :
fastmailads@gmail.com
Ph : (+91)6764295999
Contact Us
© 2024 Fast Mail Media Pvt Ltd. All Rights Reserved.
Powered by : FM Media Pvt Ltd.
Developed by : Futuradept Tech